On December 25th, the OYH Overseas Development Group held a grand brand launch event, officially introducing its global brand "OYH" to the world. This marks a new chapter where OYH will serve markets across over 150 countries and regions with a more unified, intelligent, and emotionally resonant identity.

Redefining the Symbol: OYH, A Covenant of Trust Beyond a Logo

The newly unveiled global identifier, OYH, is more than a digital signature for the world—it is a solemn promise of consistent global quality. It represents an unwavering commitment: regardless of location, OYH stands for the same technological origin, the same quality standards, and the same professional service.

This brand symbol will serve as the central link connecting nearly 70 global production and logistics bases, 35 local operations, and thousands of partners, ensuring highly unified and deeply recognized brand value worldwide.

Adding a Human Touch: YOHO, A Spirited Companion with a Story

True globalization lies in the resonance of culture and shared values. To this end, OYH introduces its inaugural "Guardian of Habitats"—YOHO. Inspired by the beaver, YOHO embodies resilience, wisdom, and enduring creativity.

YOHO transforms the brand's protective mission into a tangible, relatable companion. More than a static symbol, it becomes a vessel for storytelling and warmth, building a bridge of trust that connects with global users across languages and cultures.

Reimagining Connectivity: Digital Platforms, Borderless Service at Your Fingertips

Digitalization is the key to transcending geographical limits. The simultaneous launch of the OYH Global portal and OYH Order e-commerce platform signifies a digital leap in global service, entering a new operational era of boundless reach, instant response, and deep integration.

Now, whether clients are in Jakarta, Riyadh, or São Paulo, they can instantly access product information, technical solutions, and service systems. This platform is not just a transactional hub—it is an ecosystem node that blends brand presence, technical dialogue, and global collaboration, making international business more efficient and straightforward than ever.

A Harmony of Shared Success: "Painting the Skies Divine," An Anthem for Global Friends

The event culminated in the premiere of the brand anthem, "Painting the Skies Divine." Using the universal language of music, it conveys a shared vision to global partners and clients for the first time.

Its melody honors the journey traveled and extends a sincere invitation for "collaborative success and future-building together." It elevates the brand vision beyond commerce into a cultural expression that fosters widespread connection.

Four Strategic Pillars for a Future-Focused Global Ecosystem: together, these four elements form a forward-looking global ecosystem: OYH defines our identity, YOHO embodies our spirit, digital platforms build our connections, and the anthem unites our purpose. They equip OYH's global journey with a precise compass, a warm soul, an efficient engine, and a resonating beacon.

All these transformations remain firmly rooted in OYH's unwavering core mission: "To create a lasting and safe environment for humanity and society."The new brand system, cultural icon, digital platforms, and thematic melody all serve to fulfill this enduring purpose in a more contemporary and impactful way.

A new chapter in OYH's global story begins now.An expansive journey lies ahead. We look forward to partnering with collaborators worldwide to paint a magnificent rainbow—one that represents a future of safety, durability, and sustainability.